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  • Target Celebrates Grads

    Target paid tribute to employees graduating from high school or college along with other members of the Class of 2020 whose celebrations have been impacted by the COVID-19 pandemic.
  • Target Sells Socially

    Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.
  • Target Ends Subscription Service

    The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 
  • Target Finds 'Partners in Pride'

    Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.
  • Mondelez, Target Throw a 'Beach Bash'

    The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 
  • Target Delivers for Pet Month

    The mass merchant is running a variety of promotions to tie in to the designation of May as “National Pet Month.”
  • Reggie Case Study: “Target Wonderland!”

    Marketer: Target Agency: Wasserman Reggie Category: Experiential Marketing Campaigns (Silver) With “Target Wonderland,” an interactive holiday shopping experience in New York City, Target sought to simplify holiday shopping, improve brand sentiment and create a new “best of” holiday e
  • Target, Thinx Debut Period Undies 'For All'

    Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment.  Thinx for All period underwear recently rolled out to target.com and Target stores in brief, bikini and high-waist styles, which the brand boasts have the absorbency of up to three or five
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  • Target Stocks Exclusive Kraft Heinz Game

    The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 
  • Vitamin Line Launches Care/of Target

    Continuing its strategy of giving digital native brands an in-store presence, Target is exclusively stocking a new vitamin line from direct-to-consumer brand Care/of.
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  • E.l.f. Launches 'Retro Paradise' at Target

    The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.
  • Target Lands Exclusive Star Wars Collection

    The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 
  • Gillette Debuts Green Shave Line at Target

    The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
    Planet Kind by Gillette
  • Olay Promises 'Brighter Skin' at Target

    Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target. 
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  • Target Readies for a Socially Distant Holiday Season

    The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.
  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
  • Target's Newest Exclusive Aims to Sustain Humanity

    The mass merchant is stocking an exclusive, sustainable personal care line co-created by actress and talk-show host Jada Pinkett Smith.
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  • P&G, Target Go Exclusive with 'Inner Circle'

    The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."
  • Target Serves V8 +Energy for Home Workouts

    As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 
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  • Valpak, Catalina Team to Better Target Households

    Direct mailer Valpak has teamed with shopper intelligence company Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's audience.