Target paid tribute to employees graduating from high school or college along with other members of the Class of 2020 whose celebrations have been impacted by the COVID-19 pandemic.

Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.

The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 

Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.

The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 

The mass merchant is running a variety of promotions to tie in to the designation of May as “National Pet Month.”

Marketer: Target Agency: Wasserman Reggie Category: Experiential Marketing Campaigns (Silver) With “Target Wonderland,” an interactive holiday shopping experience in New York City, Target sought to simplify holiday shopping, improve brand sentiment and create a new “best of” holiday e

Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment.  Thinx for All period underwear recently rolled out to target.com and Target stores in brief, bikini and high-waist styles, which the brand boasts have the absorbency of up to three or five

The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

Continuing its strategy of giving digital native brands an in-store presence, Target is exclusively stocking a new vitamin line from direct-to-consumer brand Care/of.

The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.

The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 

The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.

Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target. 

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.

The mass merchant is stocking an exclusive, sustainable personal care line co-created by actress and talk-show host Jada Pinkett Smith.

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 

Direct mailer Valpak has teamed with shopper intelligence company Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's audience.