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  • Target Celebrates Grads

    Target paid tribute to employees graduating from high school or college along with other members of the Class of 2020 whose celebrations have been impacted by the COVID-19 pandemic.
  • Target Sells Socially

    Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.
  • Target Ends Subscription Service

    The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 
  • Target Finds 'Partners in Pride'

    Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.
  • Mondelez, Target Throw a 'Beach Bash'

    The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 
  • Target Delivers for Pet Month

    The mass merchant is running a variety of promotions to tie in to the designation of May as “National Pet Month.”
  • Reggie Case Study: “Target Wonderland!”

    Marketer: Target Agency: Wasserman Reggie Category: Experiential Marketing Campaigns (Silver) With “Target Wonderland,” an interactive holiday shopping experience in New York City, Target sought to simplify holiday shopping, improve brand sentiment and create a new “best of” holiday e
  • Target Stocks Exclusive Kraft Heinz Game

    The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 
  • Target Dedicates Hours for Vulnerable Shoppers

    Target stores across the country remain open to help consumers shop for essential products during the coronavirus outbreak, but the retailer is reducing opening hours and offering specific shopping hours for vulnerable shoppers.
  • E.l.f. Launches 'Retro Paradise' at Target

    The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.
  • Art of Sport Rolls Out to Target

    Target has teamed with two-year-old direct-to-consumer personal care brand Art of Sport to broaden the digital native brand's reach and give it an in-store presence.
  • Target Lands Exclusive Star Wars Collection

    The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 
  • Gillette Debuts Green Shave Line at Target

    The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
    Planet Kind by Gillette
  • Target Adjusts Marketing Around COVID-19

    As millions of Americans were urged to stay home to slow down the spread of COVID-19, Target last week shined a spotlight on games, as well as home appliances, fitness equipment and office furniture online. 
  • Target Readies for a Socially Distant Holiday Season

    The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.
  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
  • P&G, Target Go Exclusive with 'Inner Circle'

    The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."
  • Valpak, Catalina Team to Better Target Households

    Direct mailer Valpak has teamed with shopper intelligence company Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's audience.
  • Unilever Launches Textured Hair Brand at Target

    Target is stocking a new, exclusive line of textured hair care products targeting Gen Z multicultural women from Unilever’s Sundial Brands subsidiary. Emerge products recently rolled out to Target stores and, encompassing six moisture-rich SKUs to cleanse, hydrate, treat and style cur
  • Target Touts ‘Trolls World Tour’ Exclusives

    Target last month rolled out several exclusive SKUs tied to DreamWorks Animation’s <i>Troll’s World Tour</i>, which released simultaneously in (limited) theaters and digitally on April 10 due to the COVID-19 pandemic.