The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.
Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver
Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.
Procter & Gamble's November edition of brandSaver tied in to Halloween and other typical fall occasions while activating a sponsorship of a new PBS documentary.
When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.
As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.
Marketer: Procter & Gamble
Agency: Saatchi & Saatchi X
Effie Commerce & Shopper Category: Omnichannel Shopper Solution (Winner)
Procter & Gamble had a built-in audience for its Pampers Cruisers 360 brand at Walmart, but it needed to convert moms who were buying diaper pants
The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."
Target last month rolled out several exclusive SKUs tied to DreamWorks Animation’s Troll’s World Tour, which released simultaneously in (limited) theaters and digitally on April 10 due to the COVID-19 pandemic.
Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.
Redeploying a tactic that it has used previously at Walgreens, Procter & Gamble this winter packaged a few of its products together to create solutions in the shaving and laundry categories.
Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.
