The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.
Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver
Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.
When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.
As U.S. shoppers stockpiled toilet paper and sanitizer due to erupting COVID-19 fears, Procter & Gamble quietly continued its streak of exclusive brand launches at Walmart with the debut of All Good baby diapers.
Marketer: Procter & Gamble
Agency: Saatchi & Saatchi X
Effie Commerce & Shopper Category: Omnichannel Shopper Solution (Winner)
Procter & Gamble had a built-in audience for its Pampers Cruisers 360 brand at Walmart, but it needed to convert moms who were buying diaper pants
Target last month rolled out several exclusive SKUs tied to DreamWorks Animation’s Troll’s World Tour, which released simultaneously in (limited) theaters and digitally on April 10 due to the COVID-19 pandemic.
Redeploying a tactic that it has used previously at Walgreens, Procter & Gamble this winter packaged a few of its products together to create solutions in the shaving and laundry categories.
Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.
Procter & Gamble indirectly tied in to April's designation of Earth Month this year by launching a new plant-based household essentials brand exclusively at Target.
Target has teamed with two-year-old direct-to-consumer personal care brand Art of Sport to broaden the digital native brand's reach and give it an in-store presence.
