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10/22/2020 -
Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency.
Sour Patch Kids NYC

10/19/2020 -
The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

10/12/2020 -
Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.

10/12/2020 -
At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.
Who's Who Insights & Analytics 2020

10/12/2020 -
Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

10/07/2020 -
The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony.

10/06/2020 -
A list of Path to Purchase Institute's upcoming 2020 webinars and virtual events.

10/05/2020 -
​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.

10/01/2020 -
Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.

09/25/2020 -
The Path to Purchase Institute’s annual Design of the Times competition celebrates best-in-class shopper-facing marketing & merchandising, recognizing the crucial role retail activation plays in any successful shopper marketing initiative. On Oct.
Women of Excellence

09/23/2020 -
The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

09/14/2020 -
Marketer: Mondelez International Agency: Phoenix Creative Effie Commerce & Shopper Category: Single-Retailer Program: Other (Winner) In early 2019, sales of Nabisco’s Nutter Butter cookies had become stale nationally and at 7-Eleven.

09/14/2020 -
Marketer: Mondelez International Agency: Phoenix Creative Reggie Category: Partnership Marketing Campaigns (Bronze) In 2019, household penetration of Mondelez International’s Trident gum was not keeping pace with the growth of the gum category at Dollar General.

09/14/2020 -
Marketer: Mondelez International Agency: Geometry Global Effie Commerce & Shopper Category: Single-Retailer Program: Supermarkets (Finalist) With more than 20% of annual retail sales reported during the holiday period, the time frame is a must-win for both brands and retailers.

09/14/2020 -
Marketer: Mondelez International Agency: Geometry Global Effie Commerce & Shopper Categories: Omnichannel Shopper Solution (Finalist); Single-Retailer Program: Mass Merchants (Finalist) In recent years, national brands like Triscuit have struggled to resonate with consumers who increas

09/07/2020 -
Whitney Arthur likes to approach her work with an investigative lens.

09/01/2020 -
Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 

08/24/2020 -
The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 
P2PX Aug. 19 Engaging Shoppers session

08/20/2020 -
Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

08/17/2020 -
​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.
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