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Kroger and Vibenomics

07/08/2020 -
The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.

09/15/2020 -
As Kroger continues to grow its delivery capabilities, its pickup volume is also experiencing triple-digit growth, with basket sizes larger for pickup vs. in-store orders.

04/01/2020 -
​​​​​​​Danone North America’s Oikos Triple Zero activated its sponsorship of the National Football League Draft with an “Extra Point” instant-win game and sweepstakes at Kroger.

05/05/2020 -
This state of affairs was predicted by Smithfield Foods CEO Kenneth Sullivan who warned last month that the U.S was “perilously close to the edge in terms of our meat supply.”

07/27/2020 -
Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

04/24/2020 -
The retailer is taking the lead in offering guidance to retailers, restaurants, logistics and distribution centers and other industries as they start to consider re-opening their facilities.

07/27/2020 -
Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

02/21/2020 -
The grocer partnered with General Mills to run a "Blue Buffalo Blue Year’s Resolution" program incentivizing pet food purchases from the brand.

07/22/2020 -
Conagra Brands was preparing a campaign meant to provide meal solutions to Kroger shoppers when the COVID-19 pandemic hit the U.S. and changed everything.

08/06/2020 -
The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

11/15/2019 -
Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

12/16/2019 -
When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

07/28/2020 -
A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

04/28/2020 -
CVS Health is planning a dramatic expansion of COVID-19 testing in about a month’s time, while Walgreens, Kroger and Walmart also will expand sites.

01/03/2020 -
Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.

07/13/2020 -
Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.

03/24/2020 -
As many retailers close stores due to concerns over the coronavirus, some are hiring associates by the thousands, and speeding up the hiring process dramatically.

05/22/2020 -
The COVID-19 pandemic hasn’t stopped the arrival of the usual s’mores cross-merchandising activity at Walmart, though Hershey Co. has modified its corresponding marketing efforts to fit the reality of the current situation.

01/30/2020 -
As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.
Camp Backyard Summer  \Mega Display

08/17/2020 -
A look at the best retail displays in the 2020 Outstanding Merchandising Achievement Awards competition.
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