Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic.
Building on the success of
Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.
Mobile shopping and rewards app Ibotta, Denver, has launched a new back-end data platform called “Dynamic Segmentation” that enables brands to execute more personalized experiences while consumers shop and use the app in stores.
Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.