Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.
Marketer: Hershey Co.
Agency: TPN Retail
Effie Commerce & Shopper Category: Single-Retailer Program: Supermarkets (Winner)
After Texas-based retailer H-E-B took a bite out of the promotional season for s’mores by cutting it back four weeks, Hershey still managed to achieve its annual v
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.