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  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
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  • Albertsons Cooks Up a MasterChef Program

    Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise <i>MasterChef.</i>
  • Store Spotlight: Albertsons Monopoly 2020

    ​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.
  • Albertsons Sweetens Its 'Baby Day' Program

    The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 
  • Albertsons Chains 'Shop and Score' Again

    Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.
  • Kroger, Albertsons Implement Purchase Limits on Meat

    This state of affairs was predicted by Smithfield Foods CEO Kenneth Sullivan who warned last month that the U.S was “perilously close to the edge in terms of our meat supply.”
  • Albertsons Commits $50 Million to Local Hunger Relief

    The retailer is donating a total of $66 million to local hunger relief organizations and programs through its "Nourishing Neighbors" fundraiser and is extending "Appreciation Pay" for frontline workers.
  • Albertsons Preps for Super Bowl LV with CPGs

    Albertsons Companies chains collaborated with NFL sponsor PepsiCo/Frito-Lay on a weekly sweepstakes ahead of Super Bowl LV.
  • Effie Case Study: “Albertsons Companies Naughty or Nice Oreo Cookie Balls”

    Marketer: Mondelez International Agency: Geometry Global Effie Commerce &amp; Shopper Category: Single-Retailer Program: Supermarkets (Finalist) With more than 20% of annual retail sales reported during the holiday period, the time frame is a must-win for both brands and retailers.
  • Jewel-Osco Morphs In-Store Event into Virtual Cooking Class

    The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.
  • Oreo Stocks Shelves with Lady Gaga Cookies

    Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
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  • Quotient Unveils New Digital Out-Of-Home Solution

    Quotient Technology has launched an in-store network of digital out-of-home (DOOH) inventory, allowing brands to execute targeted brick-and-mortar campaigns in convenience, grocery and drugstore locations.
  • Meijer, Oreo Dole Out Speakers

    The mass merchant recently teamed with Mondelez International’s Oreo for a bulk-purchase incentive drumming up support for the brand's new vanilla-flavored cookies inspired by pop star Lady Gaga.
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  • Retail Intel Webinar Series 2021

    REGISTER NOW!   Take part in a 45-minute debrief on the strategies and tactics driving success (or failure) at today’s leading retail chains.
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  • Salute to Shopper Excellence: Effie Awards

    We present 29 best-in-class campaigns from this year’s Reggie and Effie awards programs.
  • InMarket Retailer Visitation and Loyalty Report: Q2 2020

    Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
  • Retail Media: Bob Evans Picks Winning Sides

    Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.
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  • Walmart Tries HomeValet's Smart Box Delivery

    The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.
  • Retailers, CPGs Bet on Plant-Based Products

    A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.
  • Activation Gallery: 2020 Holiday Displays

    Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.
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