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  • Ahold Delhaize Succeeds with Collaboration

    From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.
  • General Mills, Ahold Delhaize 'Milk' Cereal Day

    General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
  • Profile: Gregg Dorazio, E-Commerce Lead, Giant Food (Ahold Delhaize)

    Gregg Dorazio spent 14 years as a brand marketing leader within Ahold Delhaize and General Mills. Success in those roles stemmed from immersing himself in the shopper mindset to uncover the most important insights.
  • Profile: Stacey Kegel, Shopper Marketing Manager, The Giant Co. (Ahold Delhaize)

    ​​​​​​​After college, Stacey Kegel spent 12 years at GlaxoSmithKline, Bayer Consumer Care and Riviana Foods in different brand marketing roles.
  • Stop & Shop Layers Digital onto Circular Strategy

    As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
    graphical user interface, application
  • Mtn Dew Shoots Hoops at Food Lion

    Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.
  • Retail Media: Bob Evans Picks Winning Sides

    Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.
  • Retail Media Will Be a Hot Topic at P2PX

    The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.
  • InMarket Retailer Visitation and Loyalty Report: Q2 2020

    Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
  • Store Spotlight: Giant Heirloom Market

    Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.
    a sign on the side of a building
  • Target Finds 'Partners in Pride'

    Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.
  • Retailers, CPGs Bet on Plant-Based Products

    A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.
  • Activation Gallery: 2020 Holiday Displays

    Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.
    a display in a store
  • Kellogg, Coke Play Esports

    Major CPGs are beginning to invest in competitive gaming, employing tactics they’ve historically used with sponsorships of major sporting organizations like the National Basketball Association and Major League Soccer.
  • Zatarain’s Sausage Hits Kroger After COVID-19 Delays

    Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.
  • Food Lion Revamps Its Hunger Relief Campaign

    The grocery chain reprised its “Summers Without Hunger” cause campaign in light of the COVID-19 pandemic to help provide meals to those most in need in its communities.
  • Keeping Up With the Times

    If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.
  • Giant Co. Introduces Prime-Like Choice Pass

    In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.
  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
    a display in a store
  • The Future of Features?

    Shifts in shopper behavior have retailers rethinking circular strategies.