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11/17/2020 -
From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.

08/10/2020 -
​​​​​​​After college, Stacey Kegel spent 12 years at GlaxoSmithKline, Bayer Consumer Care and Riviana Foods in different brand marketing roles.

01/03/2020 -
Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.

09/24/2020 -
Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.

10/19/2020 -
The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

08/31/2020 -
Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.

07/13/2020 -
Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.

07/28/2020 -
A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

03/25/2020 -
Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

06/22/2020 -
Major CPGs are beginning to invest in competitive gaming, employing tactics they’ve historically used with sponsorships of major sporting organizations like the National Basketball Association and Major League Soccer.

07/27/2020 -
Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

08/04/2020 -
The grocery chain reprised its “Summers Without Hunger” cause campaign in light of the COVID-19 pandemic to help provide meals to those most in need in its communities.

11/02/2020 -
If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.

03/01/2020 -
Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

05/05/2020 -
This state of affairs was predicted by Smithfield Foods CEO Kenneth Sullivan who warned last month that the U.S was “perilously close to the edge in terms of our meat supply.”

05/01/2020 -
​​​​​​​When the coronavirus pandemic took hold in March, brands and retailers had to react, first to keep people safe, and then also to determine a way of still doing business. We present a sampling of the activity.

08/10/2020 -
Shifts in shopper behavior have retailers rethinking circular strategies.

09/07/2020 -
​​​​​​​Marketing inclusive of the LGBTQ+ community is increasingly becoming standard practice for major retailers and brands.

10/01/2020 -
Panelists at the Path to Purchase Institute's fourth "Community Gathering" discussed how building an omnichannel experience became exponentially more important in 2020.
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