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  • Activation Gallery: Pet Products

    Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.
  • Activation Gallery: Halloween

    Spectaculars from Mars Inc. and Hershey are expected in stores every September and October leading up to Halloween, and this year was no different despite the pandemic. Those types of displays and many others caught the eyes of Path to Purchase Institute editors this fall.
  • Activation Gallery: New Products

    ​​​​​​​Both before and during the pandemic, new products have continued to reach retail, with both in-store and digital activity catching the attention of Path to Purchase Institute editors.
  • Activation Gallery: Micro-Holidays

    ​​​​​​​You surely aren’t going to find “International Talk Like a Pirate Day” on the promotional calendar of any retailer, and probably not “National Popcorn Day” nor “World Vegan Day” either. Yet brands and retailers are leveraging these micro-holidays in stores and beyond.
  • Digital Activation Gallery: Beauty

    ​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.
  • Activation Gallery: Back to School

    ​​​​​​​Despite the COVID-19 pandemic and with many students facing uncertainty about in-school vs. at-home learning, back-to-school season kicked off at retail with full force in July as usual with both in-store and digital activity.
  • Activation Gallery: Super Bowl/Football

    Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
    graphical user interface, calendar
  • Activation Gallery: 2020 Holiday Displays

    Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.
    a display in a store
  • Activation Gallery: Signs of Change

    ​​​​​​​With retail having been disrupted in recent months due to the global pandemic as well as civil unrest over social inequities, brands and retailers are adapting their messaging in various ways.
  • Activation Gallery: COVID-19 at Retail

    ​​​​​​​When the coronavirus pandemic took hold in March, brands and retailers had to react, first to keep people safe, and then also to determine a way of still doing business. We present a sampling of the activity.
  • Costco, Others Resume Promotional Activity  

    Warehouse club giant Costco is among a number of retailers resuming some normal promotional practices as many businesses and states begin the process of reopening.
  • NPD Study: Consumer Electronics Promotional Activity Declines

    ​​​​​​​While the U.S. consumer technology industry saw a 17% uptick in sales, according to The NPD Group Retail Tracking Service, high consumer demand, supply constraints and cost increases led the industry to downshift the level of consumer electronics promotional activity from April to December 2020.
    logo, company name
  • Design of the Times Preview

    The Path to Purchase Institute’s annual Design of the Times competition celebrates best-in-class shopper-facing marketing & merchandising, recognizing the crucial role retail activation plays in any successful shopper marketing initiative. On Oct.
  • Walgreens Promotes Voltaren's OTC Launch

    Walgreens is supporting the over-the-counter launch of GSK’s Voltaren arthritis pain gel with a variety of activity.
  • Dollar General Falls for Exclusives

    The dollar store chain is stocking exclusive SKUs from multiple manufacturers this fall.
  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
    a stack of flyers on a table
  • Partners Key to P&G’s Sustainability Goals

    As Procter & Gamble ships more toilet paper than ever before, the manufacturer continues sourcing 100% of the pulp for Charmin from third-party-certified sustainable sources and, more broadly, continues working toward its “Ambition 2030” sustainability goals.
  • Meijer Goes Back to School with Multiple CPGs

    Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 
  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • P&G Crowns Black History Month at Walmart

    Procter & Gamble helped Walmart recognize February’s designation as Black History Month in stores last month.
    a display in a store