SmileDirectClub in January launched its inaugural retail product line, selling the new oral-care collection exclusively through Walmart.
Positioned as affordable yet premium, the initial lineup included an electric toothbrush (priced at about $25) and brush replacement heads plus a whitening kit
The retail giant's seventh annual Open Call for manufacturers looking to get their branded items on the shelves or build a private label partnership with the retailer is going to be a virtual event on Oct. 1.
Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
Announced on the Store No 8 blog, Walmart’s adventurous incubator has purchased Spatialand, Venice, California, a VR company that will focus on how VR can move retail as opposed to just gaming and entertainment.
A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.
Code Eight, a Walmart subsidiary run by Rent the Runway co-founder Jennifer Fleiss and part of Walmart’s startup incubator titled Store No 8, is reportedly testing a service for New Yorkers to receive personalized products to buy over text message.
Walmart is increasingly engaging smartphone-wielding shoppers with custom displays from national brands that gain placement by helping the mass merchant provide an omnichannel shopping experience for its increasingly mobile-savvy shoppers.