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Past 3 months
Past 2 Years
TracyLocke Taps Manikas as President
Commerce and communications agency TracyLocke has appointed former head of FCB/RED, Tina Manikas, as its new U.S. president, effective immediately.
Effie Case Study: “Hut Rewards Game Plan”
Mosaic Names New Lead for Canadian Commerce Marketing, Retail
The North American integrated marketing agency named Jason Dubroy senior vice president, commerce and experience.
Effie Case Study: “Our Small Step to Help Seas Sparkle”
Effie Case Study: “PepsiCo House of Brands Boxing”
Effie Case Study: “Diageo Portfolio Bottle & Bow”
Shopper Marketing in an Age of Confluence
Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.