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10/12/2020 -
The partnership provides end-to-end supply chain visibility and enables clients to better identify and address operational bottlenecks and inefficiencies. 

01/24/2020 -
Innovative Routines International’s IRI Voracity data management platform now runs on the Oracle Cloud Infrastructure (OCI). Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable and highly secure cloud execution of extract, tra

05/27/2020 -
IRI and Coresight Research are teaming up for a series of monthly reports covering retail trends. The first version will be released in June on and will use purchase data from across the retail landscape to provide insights into the U.S.

06/23/2020 -
Consumers turned to comfort such comforts as ice cream and alcoholic beverages in the first phases of the pandemic, but the second half of 2020 could bring a renewed focus on value.

05/05/2020 -
This state of affairs was predicted by Smithfield Foods CEO Kenneth Sullivan who warned last month that the U.S was “perilously close to the edge in terms of our meat supply.”

03/11/2020 -
Virtual meet-ups for suppliers replace trade shows, while retailers limit sales of virus-related products.

10/19/2020 -
After the COVID-19 pandemic shut down all professional sports in the U.S. for months, Anheuser-Busch’s Bud Light was ready to help fans celebrate when Major League Baseball returned in July.

03/01/2020 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.

08/25/2020 -
Historically a staple of preparedness shopping, the first aid category is well suited to thrive during the pandemic as consumers have become more insistent on minimizing trips to the store. 

09/07/2020 -
Jennifer Farver was, by all accounts, heading down the agency path early in her career.

10/05/2020 -
​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.
Shopper Analytics 2020

04/01/2020 -
A chart of 15 leading companies with solutions for the collection, analysis and distribution of critical data.

04/01/2020 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
Who's Who Insights & Analytics 2020

10/12/2020 -
Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

03/01/2020 -
An interview with Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships at Mondelēz International, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.