Search

Press enter to search
Close search
Open Menu
Press enter to search

06/01/2020 -
While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

01/10/2021 -
Family Dollar has entered the e-commerce landscape, allowing shoppers to purchase items directly from its website for the first time.

12/14/2020 -
The retailer recently teamed with Mondelez International's Chips Ahoy to run a sweepstakes awarding Microsoft's Xbox gaming consoles and accessories.

01/15/2021 -
The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.

11/23/2020 -
​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”
Goya Foods Coronavirus response

03/17/2020 -
With the financial impact of COVID-19 looming, Goya Gives steps up to help.

11/10/2020 -
RangeMe has partnered with the Army & Air Force Exchange Service to help drive high-quality product selection and value for soldiers, airmen and their families.

10/06/2020 -
Meijer is promoting an alternative way of celebrating Halloween in this year of the pandemic, while the Giant Co. is taking a virtual approach.

10/26/2020 -
The mass merchant is exclusively carrying a "Variety Game Pack" developed by game publisher Big G Creative in partnership with Kraft Heinz targeting families that continue to spend more time at home. 

05/05/2020 -
​​​​​​​Denver-based mobile rewards platform Ibotta is partnering with multiple CPG brands to launch a “Here to Help” campaign that will help consumers stretch their dollars further.

03/02/2020 -
The mass merchant is continuing to team with partners that can diversify and specialize its product assortment with exclusive brand launches.

09/14/2020 -
Marketer: PepsiCo Agency: TracyLocke Effie Commerce & Shopper Category: Omnichannel Shopper Solution (Winner) The PepsiCo flavor portfolio business, also known as House of Brands, was not top of mind among Hispanic grocery shoppers in California during Cinco de Mayo.

09/14/2020 -
Marketers: Kraft Heinz, General Mills and PepsiCo Agency: HMT Associates Effie Commerce & Shopper Category: Single-Retailer Program: Mass Merchants (Finalist) Millennial mothers tend to be busy people. With 71% of them working, weekday family time becomes precious.

09/14/2020 -
Marketer: Hershey Co. Agency: TPN Retail Effie Commerce & Shopper Category: Season/Event (Winner) Hershey worked with Walmart to solve an Easter dilemma: Seasonal candy sales had been declining, but research showed that families hadn’t lost interest in the holiday.

12/15/2020 -
For its holiday ad campaign, Best Buy has released a series of short, stop-motion animated videos referencing the whirlwind of a year consumers faced in 2020.

01/20/2021 -
In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.

10/01/2020 -
Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.
Purell floorstand

03/16/2020 -
Gojo President and CEO Carey Jaros addresses COVID-19.

03/20/2020 -
Target stores across the country remain open to help consumers shop for essential products during the coronavirus outbreak, but the retailer is reducing opening hours and offering specific shopping hours for vulnerable shoppers.

11/10/2020 -
Unilever activated its United for America cause initiative for the November edition of its stand-alone Super Saver FSI event, distributed on Nov. 1.
Show More