Effie Commerce & Shopper Category: Omnichannel Shopper Solution (Winner)
The PepsiCo flavor portfolio business, also known as House of Brands, was not top of mind among Hispanic grocery shoppers in California during Cinco de Mayo.
Marketers: Kraft Heinz, General Mills and PepsiCo
Agency: HMT Associates
Effie Commerce & Shopper Category: Single-Retailer Program: Mass Merchants (Finalist)
Millennial mothers tend to be busy people. With 71% of them working, weekday family time becomes precious.
Marketer: Hershey Co.
Agency: TPN Retail
Effie Commerce & Shopper Category: Season/Event (Winner)
Hershey worked with Walmart to solve an Easter dilemma: Seasonal candy sales had been declining, but research showed that families hadn’t lost interest in the holiday.
Target stores across the country remain open to help consumers shop for essential products during the coronavirus outbreak, but the retailer is reducing opening hours and offering specific shopping hours for vulnerable shoppers.