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10/21/2020 -
When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionary giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

08/24/2020 -
After a few months of rumblings, the retailer has officially launched CVS Media Exchange (cMx), its new digital media advertising platform, which aims to connect brands with new and existing shoppers through highly targeted content.

04/29/2020 -
CVS Health is building a new advertising network reportedly dubbed CVS Media Exchange.

06/15/2020 -
CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

03/12/2020 -
CVS Pharmacy is in the early stages of a “full redesign” of its in-store signage guided by a governance strategy that balances brand- and CVS-driven communication in each of its more than 9,000 stores.

10/12/2020 -
CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

03/10/2020 -
In the wake of the ongoing COVID-19 outbreak, CVS Health has begun waiving fees for home delivery of prescription medications.

04/08/2020 -
The drugstore giant again staged its bi-annual "Epic Beauty Event" to precede major discount events from beauty retailers Ulta and Sephora.

09/18/2020 -
The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

09/28/2020 -
CVS Pharmacy has partnered with SkinSAFE, an online skincare product database and mobile app designed to inform consumers of safer products, in a move to make good on its pledge to give shoppers more transparency.

07/10/2020 -
CVS Pharmacy recently gave its deodorant aisle a minor facelift that elevates natural and organic brands as the retailer continues focusing on wellness trends and expanding its better-for-you offerings.

05/26/2020 -
The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

05/29/2020 -
CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

07/29/2020 -
Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

06/23/2020 -
The drugstore chain has removed all tester bottles of sunscreen, fragrances, cosmetics and other personal care items.

04/28/2020 -
CVS Health is planning a dramatic expansion of COVID-19 testing in about a month’s time, while Walgreens, Kroger and Walmart also will expand sites.

03/07/2020 -
In the wake of the ongoing coronavirus outbreak, CVS Health is taking efforts to help its Aetna members with the medical issue.

04/07/2020 -
The company has joined forces with state and federal officials to open rapid drive-through COVID-19 testing sites in Georgia and Rhode Island, and a pop-up pharmacy in New Orleans.

03/23/2020 -
Testing will initially focus on a critical population: first responders and health care workers.

06/16/2020 -
The Harris Poll Essential 100 rated companies based on their resolve, integrity, responsiveness and permanence.
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