Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise MasterChef.
The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.
At the Shopper Marketing Summit in March, Karen Sales, vice president of shopper marketing at Albertsons Cos., and Liza Etu, senior shopper marketing manager at Coca-Cola Co., presented findings and a case study on a digital endcap that began in three stores in 2014, rolled out to 250 stores in 201
Albertsons has signed on to use an online platform and mobile app called RangeMe, San Francisco. RangeMe brings brands and retailers together and streamlines the process of sourcing new products and category buying for store shelves.
The retailer is donating a total of $66 million to local hunger relief organizations and programs through its "Nourishing Neighbors" fundraiser and is extending "Appreciation Pay" for frontline workers.
Albertsons Cos. chains including Acme Market, Safeway and Albertsons leveraged the National Frozen & Refrigerated Foods Association’s designation of March as "Frozen Food Month" by offering savings and promotions throughout the month.
Amid Albertsons Cos.’ acquisition of drugstore chain Rite Aid, former chief executive officer of Starbucks Jim Donald will take over as the company’s new president and chief operating officer, effective immediately.