After serving the industry as a live event for the last 30 years, Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
On a recent Saturday morning, after a busy week crisscrossing the country from Seattle to Dallas, to Orlando and Charlotte, I found myself exhausted and cranky. I’d returned to Chicago the night before on a late night flight. Now, I found myself alone reflecting on the past week.
Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.
Margi Vagell has been with Lowe’s since 2009. She has served in various leadership roles across departments including store merchandising, pricing and promotions, enterprise analytics and online merchandising and marketing for Lowes.com.
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.
Alison Lewis, chief growth officer for Kimberly-Clark, has joined the board of directors for Neustar, a global information services and identity resolution company.
Lewis has been named an independent, non-executive director to the Neustar board, a company that designs solutions for the mar
Innovative Routines International’s IRI Voracity data management platform now runs on the Oracle Cloud Infrastructure (OCI).
Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable and highly secure cloud execution of extract, tra
Toshiba’s self-checkout systems are helping Weis Markets shoppers complete transactions in a more timely and efficient manner, fulfilling the grocer’s mission to improve overall customer experience.
Toshiba’s blend of cash and cashless systems provide shoppers a choice of checkout options, which
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include:
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing that it can be a challenge to keep track of what it really means, where you are in the journey and how it directly applies to your business.
Aperion and E
The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.
A new place to find all the informative content from Path to Purchase IQ magazine, along with news from Path to Purchase Institute and its community of thought leaders, solution providers and other key industry players
This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.