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09/13/2018 -
Southeastern Grocers is kicking off football season with a sweepstakes centering on the SE Grocers Rewards loyalty program the retailer launched in July.

08/13/2018 -
Southeastern Grocers is spotlighting products for outdoor entertaining with a "Taste of Summer" campaign.

08/15/2018 -
Southeastern Grocers is partnering with Kellogg Co. and General Mills on cause campaigns for back-to-school season.​​​​​​​

07/20/2020 -
Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

04/07/2020 -
The mass merchant is temporarily suspending its weekly circular beginning Easter Sunday, April 12, to reduce foot traffic in stores and slow the spread of COVID-19.
The 2020 Guide to Consumer Engagement Tools

06/05/2020 -
A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

03/01/2020 -
Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market.

01/27/2020 -
On a recent Saturday morning, after a busy week crisscrossing the country from Seattle to Dallas, to Orlando and Charlotte, I found myself exhausted and cranky. I’d returned to Chicago the night before on a late night flight. Now, I found myself alone reflecting on the past week.

10/22/2019 -
A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.

01/27/2020 -
​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

01/27/2020 -
Known for its strong cult-like following and shopper loyalty, Texas-based grocer H-E-B is betting that enthusiasm will translate from its grocery aisles into its new beauty aisles.

01/27/2020 -
​​​​​​​Margi Vagell has been with Lowe’s since 2009. She has served in various leadership roles across departments including store merchandising, pricing and promotions, enterprise analytics and online merchandising and marketing for Lowes.com.

01/27/2020 -
Connie Buffone has led teams in product development/brand management and trade shows for Playtoy, Irwin Toy and Loblaw Brands. She has been with Spin Master for 17 years.

01/27/2020 -
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

01/29/2020 -
Alison Lewis, chief growth officer for Kimberly-Clark, has joined the board of directors for Neustar, a global information services and identity resolution company. Lewis has been named an independent, non-executive director to the Neustar board, a company that designs solutions for the mar

01/24/2020 -
Innovative Routines International’s IRI Voracity data management platform now runs on the Oracle Cloud Infrastructure (OCI). Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable and highly secure cloud execution of extract, tra

01/20/2020 -
Toshiba’s self-checkout systems are helping Weis Markets shoppers complete transactions in a more timely and efficient manner, fulfilling the grocer’s mission to improve overall customer experience. Toshiba’s blend of cash and cashless systems provide shoppers a choice of checkout options, which

04/19/2019 -
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase. Key elements of effective shopper marketing include:  an organizational

03/15/2019 -
There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing that it can be a challenge to keep track of what it really means, where you are in the journey and how it directly applies to your business. Aperion and E

01/15/2020 -
​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.
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