- Hostess secured an “Easy treats? A Hallow-win” leaderboard ad inviting shoppers to “set these snacks out and watch them disappear” within the retailer’s website that linked to an e-commerce page corralling 13 related products.
- Ferrera Candy Co. ran "Make Halloween Treats Boo-tiful" display and email ads linking to a "Ferrara Halloween Candy" e-commerce page corralling 11 SKUs within samsclub.com.
Sam’s Club is also already gearing up for Thanksgiving and the winter holidays in a similar, digital-friendly fashion. The retailer just debuted a new virtual experience for the holidays that draws inspiration from the Griswold family home in the classic film “National Lampoon’s Christmas Vacation.” The experience allows shoppers to tour its many rooms and shop for store brand decorations, foods and national brand gift ideas directly from the Sam’s Club site.
NOTE: For more photos of this campaign, visit p2pi.org. Path to Purchase Institute members have access to more than 260 articles and 1,700 photos of merchandising and marketing activity at Sam's Club, along with a full Retailer Profile outlining the chain’s operations and strategies.