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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Jewel-Osco Morphs In-Store Event into Virtual Cooking Class

The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.

P&G Expands Joy + Glee Brands

​​​​​​​A year after exclusively launching the Joy shaving brand at Walmart, Procter & Gamble has expanded both its retail reach and brand proposition.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

Lowe’s has enlisted four DIY-focused influencers to share ideas for Father’s Day.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Procter & Gamble directly addressed consumers feeling the impact of the COVID-19 pandemic when it invited them to "do more together" in the June 2020 edition of brandSaver.

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

​​​​​​​Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

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