Rockstar Brings Another New Flavor to Speedway
Speedway is exclusively merchandising a new fruit punch-flavored Rockstar Recovery beverage.
Part of manufacturer Rockstar's hydration line, the new flavor is plugged in stores with a cooler cling promising Speedy Rewards members 500 bonus points with purchase of three 16-ounce cans.
Throughout February, digital support spanned a speedway.com home page carousal ad and an “Exclusive Flavor” spotlight at the bottom of the page. Speedway also supported the offer on Instagram, Facebook and Twitter, employing its commonly used hashtag #SpeedyHint, which signifies potential Speedy Rewards points and special offers. Rockstar also supported on social media.
Speedway has partnered with Rockstar in the past to promote new, limited-edition SKUs including Rockstar Revolt’s “killer grape” and “killer citrus” flavors by providing exclusive merchandising space in stores and online, as well as offering sweepstakes, games and coupons.
The convenience store has previously received exclusive SKUs from Monster Energy Co. as well.