In-home consumer engagement company Ripple Street has made two changes to its c-suite this month.
Mike Leo has joined the company as chief executive officer. Leo previously helmed global enterprise cloud-based software company Operative Media before its acquisition by SintecMedia, helping to expand the company’s international footprint into Europe, South America and Australia. He is also the co-founder of the digital ad and media buying startup Avenue A, which was purchased by Microsoft for $6.2 billion.
“From the beginning, Ripple Street has remained true to its DNA of helping brands forge deep relationships with its consumers,” Leo said in a media release. “I have never seen another company like it — its community of consumers willingly drive their cars to physical stores and take selfies because they want to try a brand’s new product and host a gathering with their friends and family, featuring that brand. Who else can say that? I look forward to expanding our value proposition with brand marketers and building up an executive team that will accelerate product innovation and growth.”
Reporting to Leo will be new chief technology officer Venu Goteteti, who most recently served as senior vice president of engineering at Operative. While there, he co-created many cloud-based software programs for digital, TV, programmatic and partner management ecosystems. Goteti has also developed trading and compliance platforms for JP Morgan Chase, Morgan Stanley and the New York Stock Exchange.
“Ripple Street’s value proposition to brands is unlike any other partner I have encountered in the advertising and marketing ecosystem,” Goteti said in a media release. “Having worked with (Leo) before at the helm, I’m excited to dig in with him and the team to extend and scale our capabilities that will solve broader and bigger problems for our clients.”