Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.
Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
Gregg Dorazio spent 14 years as a brand marketing leader within Ahold Delhaize and General Mills. Success in those roles stemmed from immersing himself in the shopper mindset to uncover the most important insights.
Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.
I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.