Retailer Intelligence

CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.

Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.

GroundTruth's VP of CPG talks shopper behavior and the world of OTT (over-the-top) content.

The omnichannel retail marketing company recounts recent successes at retailers such as CVS and Kroger.

Jessie Dowd has more than 15 years of experience covering the retail industry.

By combining CitrusAd with Epsilon’s CORE ID, Publicis Groupe aims to create the industry’s first global retail media offering based on real identity.

Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.

The agency added this executive to its North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration.

The editorial team selected Kroger as the Institute’s first-ever Retail Innovator of the Year.

Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.

We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.