Retailer Intelligence

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Retailer Intelligence

The Retail Media Play

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

Trends 2020: Retail Digital Media Platforms

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.