Retailer Intelligence

In partnership with CitrusAd and Criteo, Lowe’s One Roof Media Network offers brands omnichannel advertising opportunities. 

The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Here’s a primer for the Oct. 12-13 virtual event by the Path to Purchase Institute.

Anheuser-Busch and Walgreens announce promotions and appointments.

Path to Purchase Now: An overview of three Institute webinars focused on shopper strategies.

Data science technology company dunnhumby is expanding its partnership with Southeastern Grocers to power SEG Connects, the regional grocer’s retailer media network.

​​​​​​​After 108 years in business, Wilson Sporting Goods opened its first brick-and-mortar store in July 2021.

In this guest column, Michael Schuh from Kroger Precision Marketing/84.51 examines how the next generation of retail media data is helping CPGs understand the impact of their ad investments.

For Midwestern supermarket chain Hy-Vee, retail media is an evolving opportunity that allows for brands, shoppers and the retailer itself to smartly intersect along shoppers’ omnichannel journey, says Hy-Vee group vice president, Joe Hammond.

As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.

The partnership will enable brands that are available on the Shipt marketplace to launch natively served in-grid display ads and sponsored-product advertising on the platform.

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.