Digital marketing company Aki and ReserveBar, a tech platform in the premium spirits space, have joined forces to help brands deliver dynamic, personalized digital ads to targeted spirits buyers.
The parent company of Winn-Dixie, Fresco y Más and Harveys is looking to expand its local offerings by launching a virtual sourcing event for local businesses across its five-state footprint.
Foxtrot — not the dance, but the rapidly growing, Chicago-based grocery/convenience store chain and e-commerce marketplace — has emerged as a retail disrupter.
The Mars Agency’s Courtney Crossley examines the potential benefits and key considerations for marketers evaluating the Kroger's forthcoming private marketplace. She looks through the lens of a shopper marketer, with a few considerations for media buyers.
Kroger’s retail media business, Kroger Precision Marketing, has launched a private, programmatic advertising marketplace as a way to further monetize off the grocery giant’s first-party data.
Over the course of two days in October, attendees of the Path to Purchase Institute’s Retail Media in Action virtual forum heard from retail media experts about strategies and best practices for effective activations.
Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
