Retailer Intelligence

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.

In light of President Biden’s sweeping COVID-19 Action Plan, which requires all employers with 100 or more employees to ensure their workers are vaccinated or tested weekly, the retail industry’s leading entities are responding to the mandate.

Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLabs.

AB InBev and Albertsons Cos. announce promotions and appointments.

Target recently ran ads on in-store "Help Center" kiosk screens to elevate a product it doesn't even sell: Walt Disney Co.'s video-on-demand streaming service.

The Commerce Executive Network was tasked with defining retailer media networks and relevant terms.

​​​​​​​Kroger’s answer to Walmart’s long-standing vice grip on the value customer could be summed up as, “When they go low, we go lower.”

Target recently named Sarah Travis president of Roundel, the retail giant’s in-house media company. 

From the ever-expanding retail media landscape to changing shopper behaviors fueled by the pandemic, effective shopper marketers need to continually expand their knowledge base to develop new skills and capabilities.

Walmart is officially launching its demand-side platform, Walmart DSP, for suppliers and their media and ad agencies in a move to expand the retail giant’s off-site media opportunities.

The Save Mart Companies has teamed up with Swiftly, a retail media network platform, to create new revenue opportunities and enhance its California grocery chains' digital experience.