The 108-year-old company has opened its first-ever store, located in its Chicago hometown. Wilson will continue its DTC expansion, opening flagships in New York, Los Angeles, Beijing and Shanghai in the coming months.
This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.
We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.