A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
In-store retail media from Cooler Screens and other companies has been steadily gaining ground in retail, offering consumers “cooler” ways to shop and make informed purchasing decisions.
The Path to Purchase Institute will provide a deep dive on retail media in a new webinar with help from the head of revenue at Walgreens Advertising Group and the director of omnichannel shopper marketing and e-commerce at Johnson & Johnson.
Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers.
Survey results on the future of outcome-based metrics and tools for marketing effectiveness also highlight a rise in interest of data clean rooms, retail media and other tools.
