The Mars Agency’s Courtney Crossley examines the potential benefits and key considerations for marketers evaluating the Kroger's forthcoming private marketplace. She looks through the lens of a shopper marketer, with a few considerations for media buyers.
Over the course of two days in October, attendees of the Path to Purchase Institute’s Retail Media in Action virtual forum heard from retail media experts about strategies and best practices for effective activations.
Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.