Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
New partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have signed on to enhance brand marketers’ retail media campaigns and expand their advertising reach.
Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.
