Industry veteran Jocelyn Wong has joined The Mars Agency’s board of directors, bringing experience and expertise to help drive future success for the agency and its clients.
Most recently, Wong served as chief customer officer at instant-needs delivery service Gopuff. Prior to that, she served as chief marketing officer at both Lowe's Companies and Family Dollar, and as group vice president of shopper marketing at Safeway. She began her career in marketing and brand management roles at Procter & Gamble, where she gained significant experience on the CPG side of the market as well.
Wong has also been honored among Ad Age's "Women to Watch," Total Retail's "Top Women in Retail," as well as the Path to Purchase Institute's inaugural Women of Excellence Awards in 2016 when Wong was with Lowe’s.
"We're counting on our board to give us a broader perspective on what's happening across the industry, to inform both our own business strategy and the work we do for our clients," said Ken Barnett, The Mars Agency's executive chairman of the board, in a new media release. "Learning from an experienced, high-caliber executive like Jocelyn will make us a smarter, better-informed agency — especially from the retailer point of view."
"There are few retail executives whose careers are as varied or as impressive as Jocelyn's," said Rob Rivenburgh, global CEO and board member of The Mars Agency, in the release. "There is no one more qualified to help us identify new ways of collaborating with retailers as clients or as marketing partners for our CPG clients. We are honored and excited to be gaining her expertise on our board."
Wong joins two other outside directors on the Mars board: George Gallate, the former global chairman of Havas Digital and former CMO of Merkle, and Michael Darviche, the former global CMO of Acxiom, and management Consultant in data-driven digital marketing and technology platforms.