Consumer spending is down across all categories as of mid-April, with overall retail demand down 73%, according to data from Amperity.
Amperity’s interactive data website tracks consumer behavior across categories and channels from 100 North American retail brands.
This aggregate figure conceals the fact that specific verticals have seen spikes in revenue as consumers adjusted to the new reality of quarantines and social distancing.
The following categories saw surges through the month of March that have since subsided:
- Food and Beverage
- Health and Beauty
- Footwear and Accessories
Food and Beverage Peaked on March 23
Food and beverage was up more than 100% as consumers stocked their pantries in a sprint of panic-buying. What went up is coming down.
Health and Beauty Peaked on March 27
HBA was up more than 50% as consumers stocked up on essential health goods.
Footwear and Accessories Peaked on April 2
Footwear and Accessories revenue was up more than 60%. As consumers adjusted to the new pace of daily life, they began catching up on online errands that had been deferred or put off before.