Retail Media Will Be a Hot Topic at P2PX

Jacqueline Barba
Associate Editor
Jacqueline Barba profile picture
Mark Williamson (left) and Steven Boal (right)

The growing importance of retail media networks in the brand marketing playbook, which intensified this year as the pandemic drove massive growth in digital commerce, will be a key topic of discussion next month at the Path to Purchase Digital Expo.

On Nov. 12, the third and final day of this year's all-virtual P2PX event, Quotient Technology CEO Steven Boal will join with Mark Williamson, vice president and head of media partnerships for Ahold Delhaize’s AD Retail Media (formerly Peapod Digital Labs Media Partnerships), to examine the future of retail marketing.

During the session, Boal and Williamson will explore the emerging ways in which brands and retailers are collaborating at scale, and what benefits these partnerships bring to shoppers. They’ll also discuss how to curate the hybrid online-offline experiences that shoppers increasingly expect.

Cara Pratt

Also on Nov. 12, Cara Pratt, senior vice president at Kroger Precision Marketing, will explain how brands are using retail media networks not only to convert in-market shoppers, but also to influence upstream consumer preferences and build product demand.

After serving the industry as a live event for the last 30 years, P2PX has been completely reimagined to leverage the Path to Purchase Institute’s new digital capabilities while meeting the evolving needs of today’s marketing professionals. Get a preview of the virtual event platform that will be used to host the show before registering at