Retail Media

CVS Endorses Natural Energy Drink Brand

CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Neptune Retail Solutions Enhances In-Store Experience with Innovation

The omnichannel retail marketing company recounts recent successes at retailers such as CVS and Kroger.

Publicis Groupe to Acquire CitrusAd For Identity-Led Retail Media

By combining CitrusAd with Epsilon’s CORE ID, Publicis Groupe aims to create the industry’s first global retail media offering based on real identity.
VMLY&R Commerce Names TJ Reilly EVP of Performance Media

The agency added this executive to its North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration.
Target Drives Toy Sales with Mattel, Lego

Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.
Retail Innovator of the Year: Kroger

The editorial team selected Kroger as the Institute’s first-ever Retail Innovator of the Year.
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Cottonelle, Walmart Offer 'Gifts for the Throne'

Kimberly-Clark’s Cottonelle joined personal care brands promoting their wares for Father’s Day by positioning its toilet paper and flushable wipes as “Gifts for the throne” on walmart.com.
Digital Shopper Commerce Forum 'Digital Briefcase'

Here’s a primer for the June 15-16 virtual event by the Path to Purchase Institute.
Gopuff Launches Ad Platform with CitrusAd

The consumer goods and food delivery service has integrated into CitrusAd’s retail media platform and introduced Gopuff Ad Solutions.
Scunci, Essie Collab Rolls Out to Target

Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
A Cookie-less World Creates an Appetite for Retail Media

Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?
Ahold Delhaize Has an Aha Moment

Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
Sam's Club, Mars Welcome Summer

Sam’s Club is hosting themed digital activity from Mars Inc. to promote “sweets that beat the heat” and kick off the summer season.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.