Retail Media

Press enter to search
Close search
Open Menu

Retail Media

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.

Next P2PI Learning Lab to Tackle Retail Media Networks

A new, interactive Learning Lab will guide attendees through the retail media business model and its unique value for brand marketers.

Unilever Gives Walmart Shoppers a 'Happy Place'

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.

Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.

The Institute has scheduled a new event, the Retail Media Forum, to educate and inform the shopper engagement community.

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.