Retail Media

Aki Technologies, ReserveBar Form Retail Media Partnership

Digital marketing company Aki and ReserveBar, a tech platform in the premium spirits space, have joined forces to help brands deliver dynamic, personalized digital ads to targeted spirits buyers.
Volta Launches Media Network

Volta Inc. has formally launched Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop.

Cub Foods Joins CitrusAd's Retail Media Network

Cub is embracing the future of retail media and e-commerce by integrating CitrusAd's technology.
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The Future of Retail Report
What the New Kroger PMP Means for Advertisers

The Mars Agency’s Courtney Crossley examines the potential benefits and key considerations for marketers evaluating the Kroger's forthcoming private marketplace. She looks through the lens of a shopper marketer, with a few considerations for media buyers.
Kroger Launches Private Targeted Marketing Platform

Kroger’s retail media business, Kroger Precision Marketing, has launched a private, programmatic advertising marketplace as a way to further monetize off the grocery giant’s first-party data.
Retail Media in Action ‘Intelligence Report’

Over the course of two days in October, attendees of the Path to Purchase Institute’s Retail Media in Action virtual forum heard from retail media experts about strategies and best practices for effective activations.
Q&A: What Retail Media Means to Mondelez International

Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.
Price Chopper Taps CitrusAd for Retail Media

The Golub Corporation’s Price Chopper, operating 52 locally owned stores, has joined CitrudAd’s growing e-commerce ad network.
Lowe’s Throws Hat in Retail Media Mix

In partnership with CitrusAd and Criteo, Lowe’s One Roof Media Network offers brands omnichannel advertising opportunities.
Institute Seeks CPG Participants for 2022 Trends Survey

The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Retail Media in Action ‘Digital Briefcase’

Here’s a primer for the Oct. 12-13 virtual event by the Path to Purchase Institute.
Southeastern Grocers Makes Another Retail Media Move

Data science technology company dunnhumby is expanding its partnership with Southeastern Grocers to power SEG Connects, the regional grocer’s retailer media network.
Retail Media, Sampling and Connected Commerce

Path to Purchase Now: An overview of three Institute webinars focused on shopper strategies.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.