Retail Media

Olay Promises 'Brighter Skin' at Target

Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target.
CVS Elevates Eucerin Exclusive

CVS Pharmacy recently drew attention to an exclusive product launch from Beiersdorf’s Eucerin with shoppable, sponsored Facebook updates.

BJ's Rallies Shoppers to Recyclable K-Cups

BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
Nabisco Brings 'Trick Shot Challenge' to Walmart

Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
Scotts Touts Lawn Care at Home Depot

Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring.
Criteo Retail Media Adds New Partners

New partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have signed on to enhance brand marketers’ retail media campaigns and expand their advertising reach.
Retail Media Forum ‘Intelligence Report’

Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
Retail Media Forum 'Digital Briefcase'

Here’s a primer for the March 30-31 virtual event by the Path to Purchase Institute.
Unilever Eyes H-E-B's Online Shopping Carts

Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.
Target Serves V8 +Energy for Home Workouts

As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts.
Suave Brings New Pink Line to Walmart

Unilever's Suave has launched what it calls a “style ready” hair care line exclusively at Walmart.
J&J Invites Kroger Shoppers to 'Finish Strong'

Johnson & Johnson's Listerine is using a sponsored Facebook update to direct consumers to Kroger.
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Agenda Is Set for First Retail Media Forum

Taking place virtually March 30-31, this one-of-a-kind event features a range of thought leaders helping to educate the industry about the complex, rapidly evolving landscape of retail media.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.