News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.

Retail Media

  • Blue Buffalo Brings Vet Support to Walmart

    General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.
  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
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  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
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  • Oreo Stocks Shelves with Lady Gaga Cookies

    Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
    Optimizing Retail Media Session
  • Retail Media: Walmart Evolves Its Ad-Sales Business

    Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
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  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • Unilever Gives Walmart Shoppers a 'Happy Place'

    Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
  • Next P2PI Learning Lab to Tackle Retail Media Networks

    A new, interactive Learning Lab will guide attendees through the retail media business model and its unique value for brand marketers.
  • Walgreens Launches Retail Media Network

    Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.
  • Walmart Adopts Omnichannel Ad Strategy

    Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
  • Amazon, S.Pellegrino Host a 'Friendsgiving'

    Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.