Retail Media

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.

The Commerce Executive Network was tasked with defining retailer media networks and relevant terms.

Target recently ran ads on in-store "Help Center" kiosk screens to elevate a product it doesn't even sell: Walt Disney Co.'s video-on-demand streaming service.

Target recently named Sarah Travis president of Roundel, the retail giant’s in-house media company. 

From the ever-expanding retail media landscape to changing shopper behaviors fueled by the pandemic, effective shopper marketers need to continually expand their knowledge base to develop new skills and capabilities.

Walmart is officially launching its demand-side platform, Walmart DSP, for suppliers and their media and ad agencies in a move to expand the retail giant’s off-site media opportunities.

The Save Mart Companies has teamed up with Swiftly, a retail media network platform, to create new revenue opportunities and enhance its California grocery chains' digital experience.

Online advertising company Marin Software is integrating with Criteo's Commerce Media Platform to help brands manage and optimize both Criteo marketing solutions and retail media campaigns.

Walmart recently selected advertising agency Publicis Groupe to lead its $600 media planning and buying account in the U.S., consolidating the process.

Procter & Gamble’s Olay is once again staging a “Face of Strength” campaign at Walmart, this time in support of women Olympians.

Foresight ROI's CEO and SVP of business development discuss the rapid shift in consumer behavior and rise in digital commerce, and how brands can leverage retail media.

Albertsons Companies united Olympic sponsors Procter & Gamble and Coca-Cola Co. as well Mondelez International's Nabisco, a Team USA sponsor, as a tie-in to the 2020 Tokyo Olympic and Paralympic Games.