Retail Media

Here’s a primer for the Oct. 12-13 virtual event by the Path to Purchase Institute.

Data science technology company dunnhumby is expanding its partnership with Southeastern Grocers to power SEG Connects, the regional grocer’s retailer media network.

Path to Purchase Now: An overview of three Institute webinars focused on shopper strategies.

In this guest column, Michael Schuh from Kroger Precision Marketing/84.51 examines how the next generation of retail media data is helping CPGs understand the impact of their ad investments.

For Midwestern supermarket chain Hy-Vee, retail media is an evolving opportunity that allows for brands, shoppers and the retailer itself to smartly intersect along shoppers’ omnichannel journey, says Hy-Vee group vice president, Joe Hammond.

As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.

The partnership will enable brands that are available on the Shipt marketplace to launch natively served in-grid display ads and sponsored-product advertising on the platform.

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.

The Commerce Executive Network was tasked with defining retailer media networks and relevant terms.

Target recently ran ads on in-store "Help Center" kiosk screens to elevate a product it doesn't even sell: Walt Disney Co.'s video-on-demand streaming service.

Target recently named Sarah Travis president of Roundel, the retail giant’s in-house media company. 

From the ever-expanding retail media landscape to changing shopper behaviors fueled by the pandemic, effective shopper marketers need to continually expand their knowledge base to develop new skills and capabilities.