News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.

Retail Media

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  • CVS Invests in Men's Grooming

    CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.  Available in stores and online, Goodline Grooming Co.
  • Stop & Shop Layers Digital onto Circular Strategy

    As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.