Retail Media

Three Retail Media Takeaways
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
New Study Connects Fueling Behavior, Elevated Consumer Spending
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.

Report: Chip Brand Imagery Performance
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
Volta Media Network Expands Place-Based Targeting
The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.
Digital Media Gains Ground in Refrigerated Aisles
In-store retail media from Cooler Screens and other companies has been steadily gaining ground in retail, offering consumers “cooler” ways to shop and make informed purchasing decisions.
Brands, Take Our Retail Media Survey
Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.
Publicis Groupe to Acquire Profitero
Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data and commerce solutions.
Pearl Media Acquires Lure Outdoor
Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, making it a top street-level out-of-home (OOH) media company in the U.S.
Explore the Full-Funnel Power of Retail Media on May 10
The Path to Purchase Institute will provide a deep dive on retail media in a new webinar with help from the head of revenue at Walgreens Advertising Group and the director of omnichannel shopper marketing and e-commerce at Johnson & Johnson.
Survey: ROAS Most Important Performance Indicator to CPG Marketers
Survey results on the future of outcome-based metrics and tools for marketing effectiveness also highlight a rise in interest of data clean rooms, retail media and other tools.
Walmart Canada Adds Digital Audio Advertising
The retailer has joined Stingray Group’s retail media network, giving advertisers the ability to extend their national with in-store digital audio advertising.
JCPenney Uses Targeted Promotions to Grow Online Sales
The retailer has been using Metrical predictive AI modeling-based solutions in its e-commerce promotions, resulting in a 40% increase in new cart creation.
Roku Launches Clean Room for Advertisers, Agencies
The TV streaming platform's clean room enables advertisers and agencies to use their encrypted first-party data to make simplified advertising campaigns with Roku, without relying on cookies.
Volta Appoints Interim CEO
Volta's board of directors has appointed Brandt Hastings, chief revenue officer, as interim CEO effective immediately as they search for a permanent replacement.

News and information for consumer product marketers seeking to drive shopper engagement through the emerging landscape of retail-operated media networks.