A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.

Retail Execution

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  • Olay, Walmart Support Women Olympians

    Procter & Gamble’s Olay is once again staging a “Face of Strength” campaign at Walmart, this time in support of women Olympians.
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  • Ibotta & MGM Partner for 'The Addams Family 2' Halloween Shopping Event

    The mobile rewards platform has teamed with the entertainment studio on a program designed to offer consumers savings and generate incremental sales for retailers.
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  • Catalina Helps Walgreens with Digital Marketing

    After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out, shopper intelligence firm Catalina is extending its collaboration with Walgreens into the digital channel.
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  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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  • Sam's Club Evolves Pickup Service

    Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
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  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
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  • Sparkling Ice Pivots for Pandemic

    ​​​​​​​Talking Rain’s Sparkling Ice brand started 2020 with what was supposed to be a seven-month sampling tour. Then COVID-19 happened.
  • Store Spotlight: Albertsons Monopoly 2020

    ​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.
  • P&G Expands Joy + Glee Brands

    ​​​​​​​A year after exclusively launching the Joy shaving brand at Walmart, Procter & Gamble has expanded both its retail reach and brand proposition.
  • Walmart

    I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.
  • Amazon vs. Walmart

    As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.