Retail Execution

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Retail Execution

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.

Sparkling Ice Pivots for Pandemic

​​​​​​​Talking Rain’s Sparkling Ice brand started 2020 with what was supposed to be a seven-month sampling tour. Then COVID-19 happened.

Store Spotlight: Albertsons Monopoly 2020

​​​​​​​The world we lived in when Boise, Idaho-based grocery giant Albertsons Cos. kicked off its evergreen Monopoly program on Feb. 5 looked very different from the one we found ourselves in on May 5, the final day of the collect-and-win game’s promotional period.

​​​​​​​A year after exclusively launching the Joy shaving brand at Walmart, Procter & Gamble has expanded both its retail reach and brand proposition.

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

Retail Execution 2019

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

AI-driven tools help CPGs get a clearer picture of retail realities,

Walmart is testing a partnership with Puls that brings the tech services company inside stores to repair customers’ phones while they shop.

Avocados From Mexico

The Path to Purchase Institute shines a spotlight on one of its members, Avocados From Mexico.

Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.

Walmart is partnering with Mattel to host another “Hot Wheels Legends Tour,” a traveling car show in search of a custom car worthy of becoming immortalized as a Hot Wheels die-cast toy.

Walmart supported last month’s launch of new and exclusive plant-based baby brand Hello Bello with prime merchandising space as well as digital and print activity. 

While Scan & Go failed to make the cut in Walmart’s U.S. business, the concept took off quickly in China, where the retailer launched the mobile checkout service via a third-party application.

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