Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers.
Survey results on the future of outcome-based metrics and tools for marketing effectiveness also highlight a rise in interest of data clean rooms, retail media and other tools.
Retailers like Target and Walmart that make shopping more engaging through new products, merchandising and technologies, as well as a better-trained staff, attract the most customers, according to a new survey from ChaseDesign.
Learn the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.
Our exclusive research delves into the transformation of in-store shopping and uncovers opportunities for brands and retailers to engage consumers, offering insights into the current state of consumer shopping mindsets and habits.
A new solutions guide from The CMO Club and Catalina examines “The Unstoppable Evolution of TV to Total Video,” which spans everything from linear TV to data-driven addressable TV to streaming video.
A glimpse into the COVID-19 pandemic’s latest effects on consumer behavior, sustainable product purchasing trends and the trajectory of the cannabis market.
Anheuser-Busch, Stella Artois and Barilla are among seven brands called out by InMarket for creating digital campaigns based on real-time insights that drove engagement rates during the second half of 2021.
Consumers appear to be emerging from the pandemic lifestyle though not yet emerging from pandemic-era spending, according to a recent report from The NPD Group.
