While the COVID-19 pandemic left people to their own creative devices when it came to safely sharing candy last Halloween, new survey results from the National Confectioners Association indicates that won’t be the case this year, thanks in large part to Millennial parents.
The Institute is surveying executives across the shopper marketing community to evaluate and determine spending benchmarks for shopper marketing activities. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Nearly half of consumers plan to shop in brick-and-mortar stores this holiday season and just over half will opt for online and curbside pickup options, according to the latest consumer and retail study from Escalent, a human behavior and analytics advisory firm,
This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.
Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.