Research and Reports

  • Survey: Millennials to Revive Trick-or-Treating

    While the COVID-19 pandemic left people to their own creative devices when it came to safely sharing candy last Halloween, new survey results from the National Confectioners Association indicates that won’t be the case this year, thanks in large part to Millennial parents.
  • Institute Seeks Spending Trends Survey Participants

    The Institute is surveying executives across the shopper marketing community to evaluate and determine spending benchmarks for shopper marketing activities. Take the survey and be entered in a drawing for a $100 Amazon gift card.