The content itself will reflect the reality of today’s marketplace, in which the knowledge that marketers previously had about consumers has changed, the ways in which brands connect with them has shifted, and the path to purchase is no longer determined by brands and retailers but by the shoppers themselves. Shopping has become an “anytime, anywhere” activity, and marketers must find ways to address this new reality.
That understanding will also drive the content being presented during the culiminating P2PX event, which will honor tradition by taking place over a 3-day period from Nov. 10-12.
The P2PX agenda boasts one-dozen informative educational sessions, including daily keynotes from leading industry experts, panel discussions with key brands and retailers, and informative presentations from top thought leaders. It also includes the Institute’s annual Hall of Fame ceremony, as well as a re-imagined Women of Excellence celebration sponsored by IN Connected Marketing.
All of the sessions will include interactive components giving attendees access to featured speakers, honorees and fellow attendees.
As always, the Institute is working with key subject matter experts from leading organizations to provide the content. Among them are:
- The Mars Agency, the shopper commerce experts who joined with Erica Beilenson of Campbell Snacks to share insights on “Understanding Shoppers” in the first Community Gathering on Aug. 6.
- IMS, who will use their merchandising expertise to help attendees understand the “Future of the Store” in the 5th Community Gathering on Oct. 15.
The new P2PX will also offer numerous opportunities for attendees to interact and connect with dozens of innovative solution providers through both virtual “booth tours” andcurated one-on-one meetings. The growing list of industry-leading companies includes Aki Technologies, Bedford Industries, Blue Chip Marketing, Fandango, GroundTruth, Product of the Year USA and PureRed.
“With the unprecedented transformation that’s taken place within our industry this year, marketers need to understand the solutions landscape more than ever before,” says Van Dusen. “Attendees of P2PX will be exposed to new methods of driving shopper engagement and conversion in unique, informative settings.”
Perhaps the most significant difference between the Path to Purchase Digital Expo and its live predecessors is the attendance fee: Professionals from brand and retailer organizations who register for the reimagined event will enjoy complimentary access to the entire agenda, including the six Community Gatherings leading up to the main event.
For more information, visit the Path to Purchase Digital Expo’s official website.