Quotient Technology has launched an in-store network of digital out-of-home (DOOH) inventory, allowing brands to execute targeted brick-and-mortar campaigns in convenience, grocery and drugstore locations using proprietary shopper intent data and exclusive shopper purchase data.
With the addition of in-store DOOH inventory to their marketing mix, Quotient says brands can reach millions of consumers, engaging them during the shopping experience as they make their purchase decisions. This new solution, according to the company, can help marketers increase their return on ad spend by creating retailer-specific packages to reach shoppers in a specific location or who frequent a particular retailer, as either a standalone campaign, or part of a larger national advertising strategy.
The DOOH inventory is available at 20-plus retailers with more than 35,000 screens available onsite and in-store, including Albertsons, Food Lion, Jewel-Osco, Giant Eagle, Safeway, Hannaford, Shaws, Walgreens and independent convenience stores, and can be accessed directly through Quotient’s programmatic digital media buying and planning solutions. Brands can activate their campaigns for this inventory against Quotient’s exclusive database of more than 100 million verified shoppers, giving brands the ability to precisely target audiences across all CPG categories at scale. For example, a health bar brand or shopper marketer can seamlessly select health product category shoppers, accurately identify the relevant grocery locations and in-store screens that over-index with the audience, execute the campaign and measure brand awareness, store visitation and attributable sales, according to Quotient.
“The expansive in-store DOOH inventory enables brands to reach shoppers right when it matters most — when data indicates that intent is high and they’re ready to make a purchase — providing an unparalleled strategic opportunity,” said Steven Boal, Quotient CEO and founder, in a media release. “I’m thrilled that we’re giving marketers even more opportunities to develop a unified experience for shoppers, whether they’re shopping at their favorite brick and mortar locations or online.”