The process of offer activation before reward enables brands to better understand consumer intent pre-purchase and measure incremental purchase behavior.
“We’re thrilled to announce the expansion of our National Promotions platform with the addition of the industry’s first integrated ‘available anywhere’ cash back rebate solution, setting a new high bar for consumer choice and value,” Quotient CEO and founder Steven Boal said in a media release. “We’re witnessing the multibillion-dollar coupon industry’s shift to digital, and our latest innovation is designed to help accelerate the shift.”
Additionally, National Rebates allows brands to execute their national promotions strategy in one place with consistent data and measurement. General Mills is an early partner in the new platform offering.
“Through our partnership with Quotient, we are thrilled to give our shoppers access to digital savings wherever they shop,” said KC Glaser, General Mills senior manager, brand experience. “The National Rebates platform allows our entire portfolio of General Mills brands the ability to actively engage with shoppers, presenting them with valuable offers that work for everyone, everywhere.”