Quotient Launches National Rebates Platform
Quotient has launched a National Rebates platform to power cash back offers to consumers through the Coupons.com app.
The platform marks an expansion of Quotient’s national promotions offering. The goal is to provide brands the ability to drive greater national volume and scale for their promotions through an integrated digital solution.
Consumers using the Coupons.com app have the flexibility to redeem offers at any store in the U.S. with an itemized receipt— whether in-store, pick-up or delivery. They will then receive quick cash back offers with no minimum balance required for payout.
The platform also will be available on the Coupons.com website (desktop and mobile) in 2021. It will offer integration with major retailers, providing a digital consumer savings experience that doesn’t rely solely on receipt scans.
National Rebates provides a digital alternative to the legacy print FSI as consumer preferences for digital savings continue to grow. Brands can benefit from anti-stacking controls which manage promotion redemption– minimizing the opportunity for consumer use of multiple offers and ensuring maximum efficiency.
The process of offer activation before reward enables brands to better understand consumer intent pre-purchase and measure incremental purchase behavior.
“We’re thrilled to announce the expansion of our National Promotions platform with the addition of the industry’s first integrated ‘available anywhere’ cash back rebate solution, setting a new high bar for consumer choice and value,” Quotient CEO and founder Steven Boal said in a media release. “We’re witnessing the multibillion-dollar coupon industry’s shift to digital, and our latest innovation is designed to help accelerate the shift.”
Additionally, National Rebates allows brands to execute their national promotions strategy in one place with consistent data and measurement. General Mills is an early partner in the new platform offering.
“Through our partnership with Quotient, we are thrilled to give our shoppers access to digital savings wherever they shop,” said KC Glaser, General Mills senior manager, brand experience. “The National Rebates platform allows our entire portfolio of General Mills brands the ability to actively engage with shoppers, presenting them with valuable offers that work for everyone, everywhere.”