Q&A: Alleviating Shopper Pain Points

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05/31/2022
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great northern p2piq
Dan Sabanosh

Great Northern Instore was excited to partner with the Path to Purchase Institute on a two-part "The Evolution of the In-Store Shopping Experience" research project. Great Northern strives to bring the latest retail insights to its clients and translate those insights into successful retail activations. It is always important to get an up-to-date read on shopping behavior. This Q&A highlights some of the research’s key findings from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.

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