PureRED Names Reach Permanent CEO

a woman looking at the camera
Amy Reach

Atlanta-based marketing service and technology partner PureRED has named Amy Reach its permanent chief executive officer and Donny Bradshaw its chief financial officer.

Reach had served as president and acting CEO since July 2020. She has more than 25 years of experience in building successful consumer product, retail and marketing technology strategies.

“Amy is committed to continuing PureRED’s mission to bring talent, technology and experience to the creation of highly personalized, high volume, digital marketing content,” said Ned Truslow, managing director, RFE Investment Partners.

This shift in leadership will excel the further development and execution of PR1, PureRED’s proprietary and dynamic digital circular platform that serves some of the top retailers.

The PR1 platform connects the data used for driving promotional offers across an ecosystem of end-user touchpoints such as the digital circular, the print circular, web display ads and email. In addition, self-service interfaces and dashboards enable marketers to review product data, images and offers.

As SVP of finance, Bradshaw brings more than 25 years of experience across multiple industries including manufacturing, service, public accounting and healthcare. He previously worked as CFO for another portfolio company of RFE Investment Partners.