Publix Discounts Drugs

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Publix Discounts Drugs

By Samantha Nelson - 01/22/2018

Publix is locking in the price of 29 of the most commonly prescribed medications, undercutting regional rival Southeastern Grocers' discount drug program.

The supermarket is selling 90-day supplies of common generic medications for conditions including arthritis, asthma and osteoporosis for $7.50, regardless of the shopper's insurance plan. Southeastern Grocers sells 90-day supplies of common medication for $10. Both retailers have traditionally offered some medications for free, though Southeastern Grocers added blood pressure drugs to that list in August 2017.

“Health care costs continue to rise, so sometimes people have a hard time filling their prescriptions as regularly as they should," Publix director of media and community relations Maria Brous said in a media release. "We believe this low price will help encourage customers to follow their doctor’s orders, so they can experience better health outcomes.”

A front-page feature and four-page insert within Publix's Jan. 17 circular promote both the discounted and free drugs. Standees in store pharmacy departments dispense a list of eligible prescriptions. A home page carousel ad on supports.

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