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05/04/2022

Publicis Groupe to Acquire Profitero

Jacqueline Barba
Digital Editor
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Publicis Groupe will acquire global SaaS e-commerce intelligence platform Profitero, which helps brands accelerate sales and profitability.  
  
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day, according to a news release from Publicis.

As the lines between offline and online shopping blur due to digitally influenced sales, Profitero’s e-commerce and omnichannel analytics offering allows brands to anticipate, activate and automate the next best action to fuel profitable growth for each item in its product catalogue. 

By joining forces with Publicis Groupe, Profitero will access the necessary resources and capabilities to expand on its analytics offerings. As a result, Profitero will empower brands by using predictive intelligence to deliver the best product experience, optimize content, increase results of organic search, compare prices with competitors, monitor product availability and track customer ratings and reviews, among other capabilities.

“This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organization while benefiting from the Publicis Groupe's diverse capabilities and scale,” Bryan Wiener, Profitero CEO, said in the release. “This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.”

Profitero’s products, technology and 300 employees will further scale Publicis Groupe’s existing commerce capabilities nationwide. Publicis is now positioned to help its clients exponentially grow their online sales by uniting four strategic pillars:  

  • People: A better understanding of people and how they shop, through Epsilon’s Core ID offering – an accurate, stable and scalable identity solution, hosting more than 300 million consumer profiles worldwide. 
     
  • Product: The combination of the Groupe’s predictive Commerce Intelligence platform and Profitero will enable brands to maximize product performance relative to competitors across dozens of metrics, including paid and organic search placement, product content, pricing, stock availability and reviews across more than 700 retailers by tracking and analyzing over 70 million products. 
  • Placement: The ability to deliver retail media planning to manage ad placement and optimize the consumer journey, via CitrusAd and the scale of Publicis media.  
     
  • Platforms: Better experiences across the customer journey and greater agility and faster time to market for clients, through Publicis Sapient’s  business transformation expertise, combining consulting, design and engineering to build platform-based businesses blending marketing, sales and service.

Profitero will remain a product-focused company within Publicis, led by CEO Bryan Wiener and president Sarah Hofstetter. 

Wiener will report to Publicis Groupe chairman and CEO Arthur Sadoun, who said: “By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales. With us, our clients will seamlessly understand people, how they shop better than anyone else, thanks to Epsilon; optimize their online product catalogue thanks to Profitero; maximize their online spend with retailers thanks to CitrusAd and the scale of Publicis Media. And they will be able to deliver unique, creative, customer experiences, through platforms backed by Publicis Sapient’s engineering expertise. I am delighted to welcome Sarah, Bryan, and their outstanding team of experts to the Publicis family.”

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