Promotion Management

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  • Shopper-Facing Technology: Digital Engagement Tools Roundup

    CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

  • Proof Shopper Marketing Is a Long-Term Growth Driver

    “Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.

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