Spanning pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership delivers a variety of strategic and commercial benefits to Omnicom clients.
The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
Beauty giant L’Oreal worked with Amazon Ads to create a “holistic, full-funnel media approach” using a multi-brand advertising strategy and single- and multi-brand digital storefronts.
“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.
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