A collection of news, articles and other featured content about Promotion Management.

Promotion Management

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  • Ibotta Debuts New B2B Solutions, Brand Campaign

    The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
    ibotta
  • L'Oreal Strategizes with Amazon Ads

    Beauty giant L’Oreal worked with Amazon Ads to create a “holistic, full-funnel media approach” using a multi-brand advertising strategy and single- and multi-brand digital storefronts.
    loreal
  • Proof Shopper Marketing Is a Long-Term Growth Driver

    “Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
  • Shopper-Facing Technology: Digital Engagement Tools Roundup

    CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

A collection of news, articles and other featured content about Promotion Management.