Promotion Management

Walmart, Omnicom Make Media-Buying Deal
Spanning pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership delivers a variety of strategic and commercial benefits to Omnicom clients.
Cub Foods Taps AI for Improved Promotions
The Midwest discount grocery chain enlisted tech firm Cognira to help plan, manage, analyze and forecast promotions using data and insights.

Ibotta Debuts New B2B Solutions, Brand Campaign
The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
L'Oreal Strategizes with Amazon Ads
Beauty giant L’Oreal worked with Amazon Ads to create a “holistic, full-funnel media approach” using a multi-brand advertising strategy and single- and multi-brand digital storefronts.
Sponsored
Proof Shopper Marketing Is a Long-Term Growth Driver
“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
Shopper-Facing Technology: Digital Engagement Tools Roundup
CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

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Walmart, Omnicom Make Media-Buying Deal