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For our complete list of merchandising executives, view the Who's Who in Merchandising 2021 report.
How has your merchandising work changed to adapt to the COVID-19 pandemic?
MEANS: Early in the pandemic, the focus was on supply and ensuring retailers simply had enough product to accommodate the rise of alcohol sales in the off-premise. Most of the shopper marketing change has happened behind the scenes. We have adapted our timelines so we don’t have to work as far out on program development. Also e-commerce has always been a priority for us, but it became an even bigger focus for our team.
What role will the physical store play in the future?
MEANS: We’ve seen behavior shift and now, more than ever, people are comfortable shopping online. This will make managing the in-store experience versus the online experience crucial to success. On top of this, in-store shopping trips will likely remain shorter in length, making it important for our merchandising solutions to help simplify the experience.