SEE THE FULL 'WHO'S WHO' REPORT
For our complete list of merchandising executives, view the Who's Who in Merchandising 2021 report.
What are the important characteristics of a mutually beneficial merchandising collaboration between manufacturer and retailer?
STICCO: Ensuring everyone’s goals are aligned from the very beginning of a project is extremely important to ensure waste is minimized. That includes wasting time as well as developing something that ends up being difficult to execute in the field. We use the acronym “FREE” when we are developing merchandising, and no I don’t mean the cost. FREE stands for “Friendly to Route, Easy to Execute.” If a merchandising piece does not meet this standard, we quickly know we are off course.