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For our complete list of merchandising executives, view the Who's Who in Merchandising 2021 report.
How has technology played a role in helping Home Depot maintain high standards in merchandising?
WAGNER: We have been putting a huge focus on QR codes for our home installation services team. We launched QR codes throughout the store for 35 categories that take shoppers directly to the lead page for their category of interest. Customers really like a contactless solution. We’re looking for new ways to expand this concept in stores.
How does Home Depot utilize merchandising to service its Pro shoppers?
WAGNER: We focus on highlighting benefits such as our bulk savings or Pro Xtra program rewards with strategic placement. We focus on the Pro desk and help the overall team with messaging throughout merchandising categories. This keeps the wording consistent so our Pro customers know exactly what we offer and how being a part of our programs can benefit them.