SEE THE FULL 'WHO'S WHO' REPORT
For our complete list of merchandising executives, view the Who's Who in Merchandising 2021 report.
How has your merchandising work changed to adapt to the COVID-19 pandemic?
BROOKS: With lockdowns and restrictions in place, we shifted to developing tools and resources that retailers, restaurants/bars and shoppers needed. Merchandising became more solution-focused and required a great deal of flexibility. We developed social distancing and directional signage for retailers, cocktail kits and to-go cups for restaurants/bars, and online alcohol delivery options in participating states. Many of our program themes changed from large gatherings to “at-home” everyday occasions.