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Private Label

A collection of news, articles and other featured content about Private Label.

Kroger Cooks Up a ‘Summer of Burgers’

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

Bayer Recasts European Brand for U.S. Market with CVS

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

In response to price pressure from e-commerce giant Amazon, Costco is asking its suppliers to lower their prices in categories ranging from televisions to personal care items.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

In a world where they have to compete with massive global juggernauts like Amazon on price and selection, private label is where grocers will stand out from other players and give shoppers a compelling reason to visit their stores.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Southeastern Grocers launched its first natural and organic private label last month.​​​​​​​

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Dollar General has regrouped products traditionally offered by its DG Beauty and DG Body private labels under a new Studio Selection brand.​​​​​​​

Walgreens Boots Alliance is launching a Boots flagship store on Tmall Global, part of Alibaba Group and a popular online marketplace in China where many international brands are selling their products.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

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