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Private Label

A collection of news, articles and other featured content about Private Label.

High Earners Are Turning to Private Brands

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Brand Marketers Look at Kroger-Walgreens News Cautiously

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Southeastern Grocers launched its first natural and organic private label last month.​​​​​​​

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

In response to price pressure from e-commerce giant Amazon, Costco is asking its suppliers to lower their prices in categories ranging from televisions to personal care items.

Walgreens Boots Alliance is launching a Boots flagship store on Tmall Global, part of Alibaba Group and a popular online marketplace in China where many international brands are selling their products.

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