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Private Label

A collection of news, articles and other featured content about Private Label.

Bayer Recasts European Brand for U.S. Market with CVS

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

Kroger Cooks Up a ‘Summer of Burgers’

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

In response to price pressure from e-commerce giant Amazon, Costco is asking its suppliers to lower their prices in categories ranging from televisions to personal care items.

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