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Private Label

A collection of news, articles and other featured content about Private Label.

Survey: Store Brands Likely To See Sales Lift From Thanksgiving

Private label products could see a positive Thanksgiving, as consumers may be looking to less expensive store brand products with a similar quality, according to data firm Numerator.

Bayer Recasts European Brand for U.S. Market with CVS

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

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