Amazon recently added another private label to its food brands.
Dubbed Aplenty, the new line will eventually include hundreds of products across the center-store and frozen departments. Amazon says the items are all free of artificial flavors, synthetic colors and high fructose corn syrup.
Roughly one-third of U.S. consumers use social media to discover products to buy, but that percentage rises for shoppers under 35, according to new study from digital marketing platform Bazaarvoice.
Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
Private label products could see a positive Thanksgiving, as consumers may be looking to less expensive store brand products with a similar quality, according to data firm Numerator.
A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.
