Price Chopper Selects Manthan-RichRelevance for Omnichannel Personalization

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Price Chopper Selects Manthan-RichRelevance for Omnichannel Personalization


Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement. 

Price Chopper will leverage the company’s integrated SaaS suite covering customer data, advanced customer analytics and omnichannel lifecycle marketing for achieving insights-driven personalization. Manthan-RichRelevance's customer data platform and its specialized recommendation engine for grocers will help Price Chopper develop a single view of its shopper and personalize every interaction across its direct mail program, weekly circular and digital/email program. The solution also claims to provide the marketing team with key capabilities to run automated on-demand and journey-based campaigns, personalize offer recommendations, test, and optimize campaigns and improve engagement, conversion rate and overall marketing ROI. 

“We’re proud of the product mix and shopping experience we provide in our stores and online. Personalization is an important strategic initiative in our continued endeavor to enhance customer experience across digital and in-store. We did a comprehensive evaluation of the market before selecting Manthan-RichRelevance. We’re excited to announce the partnership and the comprehensive capabilities of the platform to help us execute our strategic vision with speed,” said Glen Bradley, Price Chopper Supermarket/Market 32’s group vice president of marketing. 

Price Chopper, Market 32 and Market Bistro banners are part of the The Golub Corporation serving customers across New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire. The company says it exists to help people feed and care for themselves and their families; and is passionate about providing its shoppers an overall experience that earns their long-term loyalty.  

“The grocery industry has taken a decisive digital shift and hyper-personalization is both critical and essential to provide shoppers with a frictionless, easy shopping experience no matter the channel of engagement. At Manthan-RichRelevance, we’re incredibly proud to partner with a customer-obsessed brand such as Price Chopper Supermarkets and add to our marquee portfolio of grocery customers across the globe,” said Sivakumar Hariharaiyer, senior vice president – Americas, at Manthan-RichRelevance.