Emerging cold-pressed juice and plant-based treats brand Pressed has recruited three Black female artists to create limited-edition packaging designs with a cause element in honor of Black History Month, which takes place Feb. 1 through March 1.
Pressed, which offers consumers a membership subscription model, has unveiled three limited-edition juice labels and tote bags designed by the artists to help raise food accessibility awareness within their communities. Each label showcases the vibrancy of the artists' experiences while building up Pressed's mission to provide food accessibility across the country.
The labels will be featured on the CPG brand’s most popular juices: greens 3, citrus 2, and the strawberry orange mango smoothie. A portion of sales of each bottle sold will be donated (up to $30,000) to fund up to 60 local community fridges across the nation through Freedge, an international mutual-aid organization with a shared mission to reduce food insecurity and food waste.
The selected local artists/activists include New York native from Harlem Jourdan Ash; abstract artist from Dallas-Fort Worth, Texas, Roma Osowo; and Los Angeles-based artist Uma Leoni.All three will appear at select Pressed locations in New York City, Los Angeles and Dallas-Fort Worth throughout February to celebrate their work and help raise awareness around their shared goal. Consumers can attend upcoming events, marketed on Pressed's social media channels, where the artists will be signing limited-edition totes for attendees.
"At Pressed, we believe everyone deserves to have access to the best of what nature has to offer, which is why we're dedicated to raising awareness around food accessibility by partnering with other community leaders who share the same mission," said Michelle Peterson, chief marketing officer, in a media release. "Each of these inspiring artists have brought our food accessibility mission to life by supporting community fridge programs, like Freedge, through their artwork and dedication to the local communities they live in."
The special edition bottles will be available for purchase in-store and online through the Pressed mobile app beginning Feb. 1. Pressed is sold at its more than 100 retail stores across eight states and is available in nearly 3,000 locations through its wholesale partners. It can also be purchased directly from the Pressed website, with delivery to any location within the U.S.