Power Up: Maximizing the Cross-Media Multiplier Effect
Research shows the majority of shopper marketers (nearly 3 in 4) currently integrate online and offline marketing strategies.
Yet marketers often still fail to reap the full benefits of an integrated media-campaign. The majority of marketers, research suggests, do not assess how each element of their marketing mix complements the others, or elevates the campaign as a whole, to create a cross-media-multiplier (CMM) effect.
To truly leverage the CMM effect, you need to create the right combination and balance of channels working together in a multi-media strategy. Download this whitepaper from Valassis Digital to learn how.