P&G to Millennials: Adult #LikeAPro

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P&G to Millennials: Adult #LikeAPro

By Cyndi Loza - 02/15/2018

P&G has teamed with LinkedIn to run a campaign that aims to help young professionals "start adulting #LikeAPro and couponing like a mom." The campaign entails:  

  • a promotional website (pglikeapro.com) directing users to digital brandSaver coupons to "save monies" and providing life style tips on, for example, how to "land your dream job" and properly sort laundry.
  • staging events at various college campus to provide students with career advice, headshots and product samples. 

A display ad and LinkedIn page support, directing users to the promotional site.

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