P&G brandSaver: November 2017

Procter & Gamble heralded the winter holidays with its November edition of brandSaver.Distributed on Oct. 29 via Valassis, the stand-alone insert's front page depicted Charmin, Puffs, Febreze and Olay. The cover boasted of up to $86 in coupons (depending on the market) contained within, as well as up to $179 in savings through brandsaver.com. The first interior spread showcased Febreze and Charmin again along with Bounty, Crest and Febreze Unstoppables under a simple "gather" message.Continuing the seasonal theme, Bounty, Charmin and Puffs invited consumers to "stock up for Thanksgiving" while Febreze showcased pine-scented candles and air fresheners.Olay promised to help consumers "fall back to a younger-looking you" and invited them to watch the Nov. 6 episode of The Dr. Oz Show to "learn how to get younger-looking skin in 28 days."In additional noteworthy activity:A spread touted the availability of P&G digital coupons on the Flipp mobile application.A full-page FSI spotlighted "dermatologist recommended" SKUs from Tide, Downy and Bounce and directed consumers to brandsaver.com for coupons for the aforementioned brands and Gain. Multiple brands joined to tie in to Veterans Day by touting P&G's employment of veterans and support of veteran-owned small businesses on the FSI event's back cover. Pantene touted a "new look" and dangled a free 3 Minute Miracle conditioner with the purchase of a shampoo from the brand. Gain presented its new Botanicals laundry detergent as comprising 65% plant-based ingredients.Brands including Cascade, Pampers, Metamucil, Prilosec, ZzzQuil, Vicks, Pepto-Bismol, Align, Always, Head & Shoulders and Gillette were also represented in the event.See Related Updates below for this week's concurrent retailer programs.

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