P&G brandSaver: May 2018

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P&G brandSaver: May 2018

By Anne Downes - 05/04/2018

Procter & Gamble marked the May 13 observance of Mother's Day in its May issue of brandSaver.

Distributed on April 29 via Valassis, the stand-alone insert spotlighted Pantene and Olay products on the front page while boasting of up to $95 in coupons (depending on the market) contained within. An interior spread positioned SKUs from those brands and Gillette Venus as "a few of her favorite things." Elsewhere, an FSI for Charmin, Bounty and Puffs activated P&G's "Thank You, Mom" platform to commend mothers "for staying strong through life's toughest messes." 

Among other significant activity:

  • Olay offered a free cleanser with the purchase of a moisturizer.
  • Dawn boasted that it is the only brand trusted by International Bird Rescue.
  • The manufacturer directed consumers to brandsaver.com or the Flipp mobile application for additional Tide, Dreft, Bounce and Downy coupons.
  • A spread promoting Tide Drycleaners provided contact information for franchising and conversion opportunities.

The event also touted new products from Olay, Pantene, ZzzQuil, Align and Gillette.

See P2PI.org for this week's concurrent retailer programs.

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