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12/07/2020

Petco, Blue Buffalo Expand Fundraising Efforts

Patrycja Malinowska
Associate Director - Content, P2PI
Patrycja Malinowska profile picture

Petco and General Mills’ Blue Buffalo held a fall flight of their annual fundraiser to fight pet cancer from Oct. 3-25. Typically staged as a tie-in to May’s designation as “Pet Cancer Awareness Month,” the effort was delayed in a year when many promotional calendars were disrupted by the COVID-19 pandemic.

Blue Buffalo sent an email blast asking its registered subscribers for donations on Oct. 5. Touting the partners’ 11th year of fundraising to fight pet cancer and an expansion of their efforts to also include other critical pet health care needs, the missive linked to a dedicated Petco Foundation web page that is still accepting online donations.

Petco sent its registered subscribers an email suggesting $25 donations on Oct. 20 that also linked to the donation page. The destination shares links to a list of cancer warning signs to look out for in pets and a resource guide for organizations that help with the cost of veterinary treatment, and introduces cancer survivors.

In stores, shoppers who made donations of at least $10 received a free branded reusable tote. Counter cards and take-ones supported, as did multiple social media updates from the Petco Foundation and Blue Buffalo. In-store events that were added to the campaign in recent years were not part of the proceedings this year.

The Petco Foundation this fall also donated $825,000 to top veterinary oncology universities for pet cancer treatment funds, according to a press release that touted the over $5.2 million the nonprofit has committed to date and more than $16 million invested in partnership with Blue Buffalo since 2010.

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